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Northern Gaul
:
Journal of Roman Pottery
Studies
Vol 3, 1990 page 109
617 Ettlinger,
E, ‘How was Arretine Ware sold?’, Rei Cretariae Romanae
Fautores, Acta XXV/XXVI, 1987, 5-19.
syn/trd/lst BC-lst AD/seq
arr
An imaginative (but realistic!) view of how trade in Arretine
ware was developed with the expansion of the Empire to the
north. While our knowledge from other sources is relatively
slim, the study of the distribution and chronology of the wares
and the stamps can used remarkably effectively to show the
relative independence of particular potters, in terms of their
marketing methods. That some obviously sold only to local
markets, while others sold to long-distance merchants, can be
seen through their comparative distributions, which tended to be
either fairly scattered, in Italy and southern Gaul. or
concentrated, in northern Gaul and Germany. This is an important
paper for all students of marketing and trade.
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